Small by design, senior by default

Michael has spent decades as a business analyst and project manager in the banking industry — an environment where a vague requirement or a missed dependency is not a bug ticket but a regulatory problem. That work is fundamentally about listening to how a business actually runs, separating what people say they do from what they do, and turning it into something a delivery team can build against.

He leads 3rdLoop's discovery and consultancy work: mapping workflows, pinning down the one metric an engagement has to move, and writing the target-state architecture and roadmap clients take away at the end of week two. Banking taught him to be sceptical of scope that hasn't been interrogated, which is why our engagements start with a fixed-price discovery rather than a proposal.

It also means the commercial conversation stays honest. Michael is the one who will tell a client that a feature they've budgeted for won't pay off, or that the timeline they want isn't the timeline they'll get.

Jehnsen has been writing software professionally for over fifteen years, with a long specialism in API integration — the unglamorous work of making systems that were never designed to talk to each other exchange data reliably. That background shapes how 3rdLoop approaches automation: most of the value isn't in a new interface, it's in the plumbing underneath it that has to not fail at 2am.

For the past two years he has worked as an applied AI engineer, building retrieval-augmented assistants and document-processing pipelines. His position on AI is deliberately unfashionable: it belongs in a system only where it beats a deterministic alternative, and it needs an evaluation harness before it goes near a customer. Several of our engagements have ended with us recommending a plain pipeline instead of a model.

He owns the technical side end to end — architecture design, the codebase, code review, infrastructure and the engineering standards the team builds to. Every product in our catalogue runs on architecture he designed.